César Martínez is the founder of MAS Consulting in the United States and Mexico and the President of the company for both countries. He is a veteran consultant who has been active in five US presidential elections, specializing in the Hispanic vote.

With more than 30 years of experience in advertising, political marketing and news, he is one of the leading advertising and media consultants in the United States and Latin America.

He was creative director for the Bush-Cheney 2000 campaign; a member of the Media and Strategy team for Bush-Cheney 2004, McCain 2008 and Romney-Ryan 2012, and was part of the Hispanic team for Jeb Bush 2016. During the 2020 campaign, he worked actively for The Lincoln Project, promoting the Hispanic vote for Joe Biden. He has also advised a long list of candidates in Latin America, including presidents, governors and mayors.

César is a specialist in the field of branding, building the personal brand of numerous candidates. In addition, he has trained dozens of US and Latin American candidates in debating, including the last three presidents of Guatemala.

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